Resource Library
These guides and whitepapers provide in-depth coverage on a particular topic, providing insight on industry terminologies and practices.
All Resources
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Book4Time Fall Winter 2024 Marketing Calendar We created this marketing calendar to provide you with a roadmap for aligning your strategies with key moments across the last quarter of the year. Read More -
Spa & hotel performance metrics: the most important kpis Key Performance Indicators (KPIs) are essential tools for spas and hotels to measure performance, identify strengths and areas of opportunity, and make informed, data-driven decisions. Read More -
Beyond the spa: digital intake forms make booking activities a breeze Book4Time’s Guest Intake forms are a powerful tool for enhancing guest experience and operational efficiency. If you love our digital intake forms for your spa - have you used them yet to book activities, classes, and other programs? Read More -
12 Ideas for creating memorable mother's & father's day experiences at hotels Read More -
26 Marketing Tips For Your Spa Marketing is key to business success no matter what your industry. Spa is no exception, but sometimes in this worldmarketing Read More -
The Power Of Scent Marketing To Increase Sales That new car smell, the scent of baking cookies in a show home…you’re familiar with the concept of scent marketing. Read More -
Selling With Science: Research-Backed Ways To Improve Retail Sales In Your Spa & Hotel People might not think of retail as a science but it is. Spas often struggle with retail sales, but there are strategies to overcome these struggles, many of which are backed by research. Read More -
Boost Your Bottom Line With Staff Training Staff training is key to success for any business, and hospitality is no different. When your team is not 100% clear on what they need to be doing, Read More -
The Caring Checklist For Hotels And Spas As we head into 2023, wellness is seeing a surge in interest and people are eager to travel. There are heightened desires for sustainable health and wellness Read More -
Overcoming Challenges Of Offering Wellness In Hospitality Offering wellness programs at a hotel or resort can be lucrative. Most seasoned professionals know this by now. Read More
-
Why revpag (revenue per available guest) is the metric that matters What is RevPAG (Revenue Per Available Guest ) and why is it suddenly the metric that matters in hospitality? Read More -
Increase hotel revenue from seasonal offers with dynamic pricing Introducing limited-time offers and applying dynamic pricing across seasonal products and services helps increase hotel revenue and provide guests with tailored, memorable experiences. Read More -
Improve guest retention & spend with data-driven loyalty programs in luxury hospitality In the luxury hotel, resort, and spa industry, you need two kinds of guests: new ones and returning ones. Maintaining guest loyalty is as critical as attracting new customers, and today’s luxury Read More -
How much can add-ons and upsells increase spa & hotel revenue? Upselling can be a subtle yet powerful tool to enhance the guest experience while significantly boosting your spa and hotel’s revenue. Minor adjustments in sales tactics can lead to substantial financial gains. Read More -
Low hanging fruit: tap the local market with staycation packages In recent years, the travel industry has witnessed a notable shift in consumer preferences and staycations have seen a rise in popularity. Hoteliers should be harnessing the opportunity to cater to this growing market and create exceptional staycation packages that resonate with guests. Read More -
How software helps improve retail sales in your hotel or resort spa Software can play a crucial role in ensuring the success of retail strategies and the efficiency of processes in several ways. Integrating advanced software solutions can transform how spas and hotels manage their operations, customer experiences, and revenue streams. Read More -
Increase Ancillary Revenue Profits In Your Hotel In an uncertain economic climate, businesses need to take a strategic approach to managing revenue streams. Read More -
A Guide To Dashboard Reporting Data is King. Analyzing data allows leaders to make informed decisions that reduce costs, Read More -
How Membership Programs Increase Revenue Membership programs have historically been considered the territory of gyms and fitness centers. But lately the model has been catching on in spas as well. Read More -
How Membership Programs Boost Customer Engagement Membership programs can help boost revenue and customer engagement for your hospitality company. Read More -
Stop Leaving Money On The Table Don’t lose out on potential revenue and growth opportunity for your spa or hospitality business. Read More -
Get The Most Out Of Your Spa Gift Cards Gift cards or gift certificates are an important part of your spa revenue. Spa gift cards are a thoughtful and highly desired gift Read More -
A Guide To Revenue Management Spa and wellness is a wonderful industry but spas can often yield low profit margins. Read More -
Online Booking Guide If you’re not offering online booking at your spa or other wellness business, you’re missing out on big opportunities to increase revenue and improve operations. Read More -
Yield Management Guide People in the spa industry love what they do, but we know that it’s sometimes a passion project, as spas can often yield low profit margins. Read More -
Recession proof your SPA There’s been a lot of talk of a recession lately, forecast to hit harder and last longer in some areas than others. While the U.S. is not said to be in a recession yet Read More -
Reduce cancellations in your Spa Cancellations are a big headache spa and wellness. They cost you revenue and mess up your schedule, and you can’t avoid them. Read More -
How to Use Software to Increase Spa Occupancy Your spa occupancy tells you how close you are to operating at full capacity and can include measurements from your total treatment beds, treatment rooms, and amenities. Read More
-
Are you getting the most out of book4time software’s features and functionalities? Hospitality businesses all over the world who are looking for innovative ways to enhance operational efficiency and elevate the guest experience are using Book4Time. Read More -
Common objections leadership will make to new software + The counterarguments Your job is to come to the table armed with convincing counterpoints and solutions demonstrating that you have done your research and... Read More -
Purchasing new spa & ancillary revenue management software Running a spa or revenue generating department in a hotel or resort is hard work and leaders and decision makers are pulled in many different directions Read More -
How To Justify The Cost Of Spa Software Running a spa or wellness business takes a lot of time and effort, which often leaves little time for managers and directors to focus on guest experience and revenue optimization. Read More -
The Ease Of Switching Spa Software If you think switching spa management software systems has to be a difficult and stressful experience, here’s some good news for you. Read More -
Things You Didn't Know Book4Time Could Do Your spa software should be doing many things for you and your business. Read More -
Cloud Vs On Prem - Which Is For You? When choosing a software solution to manage the ancillary revenue streams like spa and amenities for your hospitality business Read More -
The 2023 Buyer's Guide To Purchasing New Spa & Ancillary Revenue Software Running a revenue generating department is hard work and Spa Directors Read More
-
30 travel + wellness guest experience statistics for 2024 Consumer preferences are evolving as technology advances, and we have to adapt to keep ahead of the competition. When people are happy with a brand experience, they remain loyal and tell others about it. Read More -
Extend your hotel's customer lifespan Increasing customer lifespan in involves implementing strategies that enhance guest satisfaction, loyalty, and engagement. Read More -
How traditional hoteliers are harnessing modern tech to enhance guest experience There’s a lot of innovation happening in the hospitality world right now. It was said many times a few years ago that the pandemic accelerated tech... Read More -
The Guide Creating The Ultimate Guest Experience In the spa and wellness world, your guest experience is everything. It’s the reason people will choose Read More -
A Guide To Guest Experience Management In the spa and hospitality world, guest experience is everything. Your guest experience Read More -
The Power Of Personalization Everyone in the hospitality industry knows by now that personalization is a powerful tool for creating a unique and memorable customer experience. Read More
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What makes the best guest experience according to 12 top industry experts We went back through some of our interviews with the top hospitality and spa industry experts over the past two years to see what they had to say about what makes the best guest experience. Read More -
What happiness means to top hospitality leaders & how they cultivate it at work In the hospitality industry, the concept of happiness is a critical component of both guest satisfaction and employee engagement. Happiness is not just an outcome but a strategic pursuit and a key driver of excellence in hospitality. Read More -
Secrets Of Five Star Spa Directors As we gear up to head into a new year, luxury hotels and spas around the world will be working towards landing a coveted Forbes 5-Star award rating. Read More -
The Spa Director Collaborative: A Guide To Growing Your Business With Software We asked Book4Time customers to share how our software system has benefitted their spa businesses, improved operations, and/or saved them time or money. Read More -
Four Season's Christelle Besnier On What Makes An Effective Spa Director & A Great Guest Experience Four Seasons’ Senior Spa Director, Middle East and Africa, Christelle Besnier, talks about her spas and the habits of effective spa directors. Read More
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2025 Travel & wellness trends according to the experts We asked global wellness and hospitality experts this question: What trends do you see emerging in wellness and travel for 2025, and how can hotels and spas prepare and adapt? Read More -
Three tech trends in luxury hospitality redefining the guest experience in 2025 As we approach 2025, technology continues to reshape luxury hospitality, redefining personalization, sustainability, and guest engagement. Read More -
Connection, culture & conscious exploration 5 travel trends for 2025 In 2025, travel transcends the traditional itinerary, shifting toward deeper connections, personal fulfillment, and mindful engagement with the world around us. As travelers reimagine what it means to explore, we are moving at a slower, more intentional pace and savoring each moment. Read More -
Balance without boundaries: 5 wellness trends for 2025 In 2025, wellness isn’t confined to designated spaces; it’s a constant presence, woven seamlessly into our daily lives and journeys. Read More -
From mexico to tanzania: emerging global wellness & hospitality trends The global wellness industry has been going through a profound transformation over the last few years, driven by a renewed focus on holistic health and wellbeing. Read More -
The changing face of luxury travel: insights on the new luxury traveler The luxury traveler has changed, according to a recent report from McKinsey. Demand for luxury tourism and hospitality is expected to grow faster than any other segment in the industry, as outlined in “The State of Tourism and Hospitality 2024” report. Read More -
Wellness travel + the secret to happiness Social scientist Arthur C. Brooks, who teaches a happiness course at Harvard University has been looking into what it means to be happy for decades. And, according to CNBC, he’s found some answers. Read More -
Boost your hotel brand with social media marketing Social media plays a big role in influencing travel decisions, with many travelers turning to platforms like Facebook, Instagram and TikTok for inspiration. Luxury hotels and resorts should recognize the importance of engaging with these digital trends. Read More -
2024 SPA & WELLNESS TRENDS REPORT It’s that time again, and we at Spa Executive are suitably excited: Q4 of 2023, which means it’s time to make our spa & wellness trends predictions for 2024. Read More -
8 Wellness Trends For 2023 It seems cliche to say we can’t believe it’s almost 2023, but it’s true! Where does the time go? It seems like only yesterday we were predicting wellness trends Read More
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Don’t discount! add value instead: why adding value beats discounting in luxury hospitality In many industries, including hospitality, discounting is the goto strategy for moving merchandise that isn’t selling, booking services and amenities that are proving to be less popular than anticipated, filling space during downtime, and attracting new customers. Read More -
Experiential marketing opens up new revenue streams for hotels & resorts From immersive spa treatments to unique VIP offerings, experiential marketing strategies open up new opportunities for non-room revenue streams. Read More -
Using wellness product subscriptions to manage yield and overstock Beyond revenue generation, subscriptions provide a practical and strategic solution for managing overstock and unsold products, which can otherwise lead to inventory losses. Read More
-
Why revpag (revenue per available guest) is the metric that matters What is RevPAG (Revenue Per Available Guest ) and why is it suddenly the metric that matters in hospitality? Read More
-
2025 Travel & wellness trends according to the experts We asked global wellness and hospitality experts this question: What trends do you see emerging in wellness and travel for 2025, and how can hotels and spas prepare and adapt? Read More
-
Three tech trends in luxury hospitality redefining the guest experience in 2025 As we approach 2025, technology continues to reshape luxury hospitality, redefining personalization, sustainability, and guest engagement. Read More
-
Don’t discount! add value instead: why adding value beats discounting in luxury hospitality In many industries, including hospitality, discounting is the goto strategy for moving merchandise that isn’t selling, booking services and amenities that are proving to be less popular than anticipated, filling space during downtime, and attracting new customers. Read More
-
Connection, culture & conscious exploration 5 travel trends for 2025 In 2025, travel transcends the traditional itinerary, shifting toward deeper connections, personal fulfillment, and mindful engagement with the world around us. As travelers reimagine what it means to explore, we are moving at a slower, more intentional pace and savoring each moment. Read More
-
Balance without boundaries: 5 wellness trends for 2025 In 2025, wellness isn’t confined to designated spaces; it’s a constant presence, woven seamlessly into our daily lives and journeys. Read More
-
Experiential marketing opens up new revenue streams for hotels & resorts From immersive spa treatments to unique VIP offerings, experiential marketing strategies open up new opportunities for non-room revenue streams. Read More
-
Increase hotel revenue from seasonal offers with dynamic pricing Introducing limited-time offers and applying dynamic pricing across seasonal products and services helps increase hotel revenue and provide guests with tailored, memorable experiences. Read More
-
Using wellness product subscriptions to manage yield and overstock Beyond revenue generation, subscriptions provide a practical and strategic solution for managing overstock and unsold products, which can otherwise lead to inventory losses. Read More
-
Book4Time Fall Winter 2024 Marketing Calendar We created this marketing calendar to provide you with a roadmap for aligning your strategies with key moments across the last quarter of the year. Read More
-
From mexico to tanzania: emerging global wellness & hospitality trends The global wellness industry has been going through a profound transformation over the last few years, driven by a renewed focus on holistic health and wellbeing. Read More
-
Spa & hotel performance metrics: the most important kpis Key Performance Indicators (KPIs) are essential tools for spas and hotels to measure performance, identify strengths and areas of opportunity, and make informed, data-driven decisions. Read More
-
The changing face of luxury travel: insights on the new luxury traveler The luxury traveler has changed, according to a recent report from McKinsey. Demand for luxury tourism and hospitality is expected to grow faster than any other segment in the industry, as outlined in “The State of Tourism and Hospitality 2024” report. Read More
-
Improve guest retention & spend with data-driven loyalty programs in luxury hospitality In the luxury hotel, resort, and spa industry, you need two kinds of guests: new ones and returning ones. Maintaining guest loyalty is as critical as attracting new customers, and today’s luxury Read More
-
Beyond the spa: digital intake forms make booking activities a breeze Book4Time’s Guest Intake forms are a powerful tool for enhancing guest experience and operational efficiency. If you love our digital intake forms for your spa - have you used them yet to book activities, classes, and other programs? Read More
-
What makes the best guest experience according to 12 top industry experts We went back through some of our interviews with the top hospitality and spa industry experts over the past two years to see what they had to say about what makes the best guest experience. Read More
-
What happiness means to top hospitality leaders & how they cultivate it at work In the hospitality industry, the concept of happiness is a critical component of both guest satisfaction and employee engagement. Happiness is not just an outcome but a strategic pursuit and a key driver of excellence in hospitality. Read More
-
Wellness travel + the secret to happiness Social scientist Arthur C. Brooks, who teaches a happiness course at Harvard University has been looking into what it means to be happy for decades. And, according to CNBC, he’s found some answers. Read More
-
12 Ideas for creating memorable mother's & father's day experiences at hotels Read More
-
Are you getting the most out of book4time software’s features and functionalities? Hospitality businesses all over the world who are looking for innovative ways to enhance operational efficiency and elevate the guest experience are using Book4Time. Read More
-
30 travel + wellness guest experience statistics for 2024 Consumer preferences are evolving as technology advances, and we have to adapt to keep ahead of the competition. When people are happy with a brand experience, they remain loyal and tell others about it. Read More
-
How much can add-ons and upsells increase spa & hotel revenue? Upselling can be a subtle yet powerful tool to enhance the guest experience while significantly boosting your spa and hotel’s revenue. Minor adjustments in sales tactics can lead to substantial financial gains. Read More
-
Low hanging fruit: tap the local market with staycation packages In recent years, the travel industry has witnessed a notable shift in consumer preferences and staycations have seen a rise in popularity. Hoteliers should be harnessing the opportunity to cater to this growing market and create exceptional staycation packages that resonate with guests. Read More
-
How software helps improve retail sales in your hotel or resort spa Software can play a crucial role in ensuring the success of retail strategies and the efficiency of processes in several ways. Integrating advanced software solutions can transform how spas and hotels manage their operations, customer experiences, and revenue streams. Read More
-
Boost your hotel brand with social media marketing Social media plays a big role in influencing travel decisions, with many travelers turning to platforms like Facebook, Instagram and TikTok for inspiration. Luxury hotels and resorts should recognize the importance of engaging with these digital trends. Read More
-
Extend your hotel's customer lifespan Increasing customer lifespan in involves implementing strategies that enhance guest satisfaction, loyalty, and engagement. Read More
-
How traditional hoteliers are harnessing modern tech to enhance guest experience There’s a lot of innovation happening in the hospitality world right now. It was said many times a few years ago that the pandemic accelerated tech... Read More
-
Common objections leadership will make to new software + The counterarguments Your job is to come to the table armed with convincing counterpoints and solutions demonstrating that you have done your research and... Read More
-
2024 SPA & WELLNESS TRENDS REPORT It’s that time again, and we at Spa Executive are suitably excited: Q4 of 2023, which means it’s time to make our spa & wellness trends predictions for 2024. Read More
-
Purchasing new spa & ancillary revenue management software Running a spa or revenue generating department in a hotel or resort is hard work and leaders and decision makers are pulled in many different directions Read More
-
8 Wellness Trends For 2023 It seems cliche to say we can’t believe it’s almost 2023, but it’s true! Where does the time go? It seems like only yesterday we were predicting wellness trends Read More
-
Secrets Of Five Star Spa Directors As we gear up to head into a new year, luxury hotels and spas around the world will be working towards landing a coveted Forbes 5-Star award rating. Read More
-
The Spa Director Collaborative: A Guide To Growing Your Business With Software We asked Book4Time customers to share how our software system has benefitted their spa businesses, improved operations, and/or saved them time or money. Read More
-
Four Season's Christelle Besnier On What Makes An Effective Spa Director & A Great Guest Experience Four Seasons’ Senior Spa Director, Middle East and Africa, Christelle Besnier, talks about her spas and the habits of effective spa directors. Read More
-
The Guide Creating The Ultimate Guest Experience In the spa and wellness world, your guest experience is everything. It’s the reason people will choose Read More
-
A Guide To Guest Experience Management In the spa and hospitality world, guest experience is everything. Your guest experience Read More
-
The Power Of Personalization Everyone in the hospitality industry knows by now that personalization is a powerful tool for creating a unique and memorable customer experience. Read More
-
26 Marketing Tips For Your Spa Marketing is key to business success no matter what your industry. Spa is no exception, but sometimes in this worldmarketing Read More
-
The Power Of Scent Marketing To Increase Sales That new car smell, the scent of baking cookies in a show home…you’re familiar with the concept of scent marketing. Read More
-
Selling With Science: Research-Backed Ways To Improve Retail Sales In Your Spa & Hotel People might not think of retail as a science but it is. Spas often struggle with retail sales, but there are strategies to overcome these struggles, many of which are backed by research. Read More
-
How To Justify The Cost Of Spa Software Running a spa or wellness business takes a lot of time and effort, which often leaves little time for managers and directors to focus on guest experience and revenue optimization. Read More
-
The Ease Of Switching Spa Software If you think switching spa management software systems has to be a difficult and stressful experience, here’s some good news for you. Read More
-
Things You Didn't Know Book4Time Could Do Your spa software should be doing many things for you and your business. Read More
-
Cloud Vs On Prem - Which Is For You? When choosing a software solution to manage the ancillary revenue streams like spa and amenities for your hospitality business Read More
-
The 2023 Buyer's Guide To Purchasing New Spa & Ancillary Revenue Software Running a revenue generating department is hard work and Spa Directors Read More
-
Boost Your Bottom Line With Staff Training Staff training is key to success for any business, and hospitality is no different. When your team is not 100% clear on what they need to be doing, Read More
-
The Caring Checklist For Hotels And Spas As we head into 2023, wellness is seeing a surge in interest and people are eager to travel. There are heightened desires for sustainable health and wellness Read More
-
Increase Ancillary Revenue Profits In Your Hotel In an uncertain economic climate, businesses need to take a strategic approach to managing revenue streams. Read More
-
Overcoming Challenges Of Offering Wellness In Hospitality Offering wellness programs at a hotel or resort can be lucrative. Most seasoned professionals know this by now. Read More
-
A Guide To Dashboard Reporting Data is King. Analyzing data allows leaders to make informed decisions that reduce costs, Read More
-
How Membership Programs Increase Revenue Membership programs have historically been considered the territory of gyms and fitness centers. But lately the model has been catching on in spas as well. Read More
-
How Membership Programs Boost Customer Engagement Membership programs can help boost revenue and customer engagement for your hospitality company. Read More
-
Stop Leaving Money On The Table Don’t lose out on potential revenue and growth opportunity for your spa or hospitality business. Read More
-
Get The Most Out Of Your Spa Gift Cards Gift cards or gift certificates are an important part of your spa revenue. Spa gift cards are a thoughtful and highly desired gift Read More
-
A Guide To Revenue Management Spa and wellness is a wonderful industry but spas can often yield low profit margins. Read More
-
Online Booking Guide If you’re not offering online booking at your spa or other wellness business, you’re missing out on big opportunities to increase revenue and improve operations. Read More
-
Yield Management Guide People in the spa industry love what they do, but we know that it’s sometimes a passion project, as spas can often yield low profit margins. Read More
-
Recession proof your SPA There’s been a lot of talk of a recession lately, forecast to hit harder and last longer in some areas than others. While the U.S. is not said to be in a recession yet Read More
-
Reduce cancellations in your Spa Cancellations are a big headache spa and wellness. They cost you revenue and mess up your schedule, and you can’t avoid them. Read More
-
How to Use Software to Increase Spa Occupancy Your spa occupancy tells you how close you are to operating at full capacity and can include measurements from your total treatment beds, treatment rooms, and amenities. Read More