Intercontinental Real Santo Domingo
Converting from manual processes to implementing a software system to manage spa operations can seem complicated but it doesn’t have to be. In fact, it helped Intercontinental put better processes in place and also generate more revenue.
The Challenge
Moving from analogue to digital. Finding a software with the
flexibility to access the system from anywhere, online booking,
accurate reports, a user friendly platform, and fast
technical support.
THE Solution
Book4Time cloud-based software with reporting
dashboards, user friendly platform, and the best technical
support in the business.
THE RESULTS
Time saved on reporting and payroll, business insights,
increased revenue, and more.
An oasis of tranquility and serenity in the city of Santo Domingo
The InterContinental Real Santo Domingo is located in
Downtown Santo Domingo, in the Piantini district, just across
the street from Acropolis Center and steps from the Blue Mall.
The hotel features unique concept restaurants, two bars, a state
of the art fitness center, and an outdoor infinity pool
overlooking the city.
The Spa at the InterContinental Real Santo Domingo is an oasis
of tranquility and serenity in the city, designed for a journey of
wellbeing and relaxation through massages, facials, body
treatments and sensory experiences. The spa features five
individual treatment rooms and a room for couples or groups
that can accommodate up to four people, each with their own
therapist. Guests of the spa who are receiving a treatment or
service also enjoy use of wet areas, including sauna, steam
room, jacuzzi and the infinity pool.
Spa Director, Judi Rodriguez, studied business administration,
accounting, and administrative management. She has always
been interested in helping people with their physical and
emotional wellbeing, starting in the hotel industry while
independently running a beauty and physical image consulting
business, JR Skin and Makeup. In 2018, she joined the first
InterContinental Spa in the Dominican Republic as Marketing
Manager and has positioned the spa as the number one
wellness center in the city of Santo Domingo.
More accurate reports, a user friendly platform, and fast technical support
Rodriguez and her team were doing all of their administrative
work manually, including appointment booking, reports,
inventory, and payroll, with tools like Excel, Word, and pen and
paper. They wanted to move to a digital platform and started
shopping for a spa software that offered the flexibility to access
the system from anywhere, online booking, more accurate
reports, a user friendly platform, and fast technical support.
“Our biggest interest was to be able to move to a digital
platform that would allow us to save time, space, and money,
and that offers online booking,” Rodriguez explains. “At the
same time, we needed more accurate reports to be able to keep
track of our metrics and KPIs.”
Book4Time is even better than expected
Book4Time solved all Rodriguez’s issues, she says, “Even more
than we expected!” She goes on to list the following benefits of
implementing the spa software:
- Our customers can book online at any time that’s convenient for them, even when the spa is closed.
- Commission reports used to take us hours to do manually, even days. Now it takes much less time.
- The executive summary report allows me to see specific and instant data about the customers who have visited us, like how many of them are new clients, revenue,and best-selling services.
- We can see the most in-demand services and our most profitable hours, and we can schedule more therapists during these hours.
- Because the system is in the cloud, I can access it from anywhere, even my cellphone, and see what’s happening in the spa when I’m not there.
- Being able to access the platform from anywhere and on any device has allowed us to save significant time and solve problems.
- The variety of reports makes it faster to search for information to which we previously didn’t have access and that we can now quantify, evaluate, and share with our stakeholders.”
“Commission reports used to take us hours to do
manually, even days. Now it takes much less time.”
In the first six months after implementing Book4Time, the Spa
at InterContinental Real Santo Domingo received 61 online
appointments without investing in additional employees,
“basically doing nothing,” says Rodriguez. She adds that
“customers who reserve online almost always book an
additional service, which also increases revenue.”
Despite all this, what Rodriguez has been most impressed with
is “the automatic confirmation sent to the customer at the time
they make an appointment and the automatic confirmation that
the system sends 24 hours before the appointment, the time
that we have saved working on therapist commissions, and all
the detailed available reports.”
“Customers who reserve online almost always book an
additional service, which also increases revenue.”
Without Book4Time, Rodriguez says her team’s workflow and
process would be “slow and with incomplete information.”
The investment in Book4Time was well worth it, she says. “It
offers a lot of tools that we did not have before.”
Her advice to others who might be considering implementing
Book4Time spa software is: “They should do it. If they need a
change to improve their business process,
“Book4time is an excellent tool because it can be
adapted to your needs.”
