Stand out with these promotion ideas that will draw attention to your spa or salon
Want to draw attention to your business and reach new clients? Of course you do, but coming up with promotional ideas can be a challenge for many people. So, we’ve come up with a list of great ways to reward your customers and reach new ones that are quick and inexpensive to implement. Here are five easy ways you can expand your reach and grow your business.
Start a loyalty program
Reward customers for return visits by creating a loyalty points program. Visiting a spa or a salon is not usually a one-time event for people. You can encourage occasional customers to become regulars by letting them earn valuable loyalty points as they purchase your products or services. You can also use your loyalty points program to reward customer referrals.
Create deals that are customized to the individual client
Maintain a database of up-to-date information about your customers. That way you can offer them discounts based on significant events in their life. People will be moved by the personal touch of an email offering them a deal on their birthday or for an upcoming wedding or anniversary.
Offer last-minute discounts
This can be a great way to fill empty spots in your spa appointment book. Have a cancellation? Share a last-minute deal on social media to fill that spot. This rewards your followers, encourages clients to connect with you, and helps you avoid costly downtime.
Create group discounts
Hold special events for community groups such as a graduating class, or hold a ‘nurses appreciation’ day. Offer discounts for parties and social occasions; spa and salon visits are increasingly popular for engagement parties and bridal showers. Friends and family deals for your top customers are an easy way to reach new people and expand your client database. The key to the success of these group promotions is to make sure that every person who attends has a phenomenal experience in order to encourage return visits.
Marketing and public relations are closely linked. The best PR actually starts with personal relationships, and that is what you have with your clients and want to start with potential new customers. Make yourself top-of-mind with this community by creating a blog, and writing about trends and techniques in your industry. Share these insights on your website, on social media, and in a newsletter to your mailing list. Create special events and discounts for your readers. It’s also a great way to expand your mailing list.
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(Image: Copyright : Kwanchai Chai-udom)