Hotels consistently face a key challenge: how to increase guest spending and retention without appearing pushy or intrusive.
The answer lies in using smart software to create personalized and seamless experiences guests will appreciate and remember for all the right reasons.
Agilysys and Book4Time have been refining the guest experience for over 40 years. Here’s how to increase guest retention and spending—the right way.
The Link Between Guest Experience and Retention
Exceptional guest experiences are the foundation of the hospitality industry.
If your guests are having a great time, they will stay longer and spend more. If they are not, they will take themselves—and their money—elsewhere.
But it takes more than a clean room and polite staff to deliver a great guest experience. Customers want personalized services. They need convenience and facilities that allow them to carry out transactions seamlessly.
Delivering on these expectations ensures guests will come back not just once, but repeatedly.
How Agilysys & Book4Time Work Together to Drive Guest Loyalty
Agilysys is leading property management software while Book4Time delivers seamless guest activity booking and management.
Together, through platform integration, they create an interconnected system that allows hotels to elevate the guest experience to new heights.
Offer frictionless booking, personalized perks, self-service options, and more. Each feature is designed to increase customer loyalty and drive your business forward.
Upselling & Cross-Selling Strategies to Increase Guest Spend
Maximizing guest spend requires a strategic and subtle approach that blends personalized marketing with seamless operational processes.
Agilysys’ digital marketing and POS systems in combination with Book4Time’s spa and golf management software enables you to create targeted promotions that resonate with guests at exactly the right moments.
The AI-driven recommendations can deliver upsells at times when guests are most likely to take advantage.
For example, when ordering food via the POS system, suggesting a perfectly paired side dish or cocktail can be very effective. Similarly, offering a late checkout after a lengthy event or relaxing massage can be very appealling.
Upselling and cross-selling at optimal touchpoints (during check in, booking, and ordering, etc.) ensures a customized guest journey without it feeling intrusive or irrelevant.
The Role of Membership & Loyalty Programs in Guest Retention
Customers love to be rewarded for their continued loyalty. We’ve seen this proven countless times through programs such as air miles and points systems.
Combining Agilysys’ membership management tools and Book4Time’s CRM features allow you to create attractive tiered loyalty programs with exclusive perks. As guests make repeat bookings and return visits, they can move up through the tiers and enjoy bigger discounts and better rewards.
Room upgrades, discounted services and activities, exclusive access to events, and more, can all be offered via your hotel membership program.
Data-Driven Personalization: Using Insights to Enhance Guest Spend
We live in an age where data is key. Through the advanced reporting tools provided by Book4Time and Agilysys, you can easily track guest preferences, their spending behavior, and service usage.
What does this mean?
Well, it allows you to make data-driven decisions on how to tailor your offers to each customer that walks through your doors.
Guests want offers that speak to them, that align with their preferences, and that allow them to participate in their favorite activities.
For instance, offering a spa discount to a golf enthusiast won’t create much engagement. But, a guest who frequently indulges in spa services will likely take advantage.
Seamless Booking & Self-Service: Removing Barriers to Spend
Guests value convenience. A guest who’s had a late night likely won’t want to go down to the front desk to extend their stay. Similarly, having to stand in a long line to book activities can make guests second-guess spending more.
Removing these barriers is essential for increasing guest spend.
This is why integrated booking and self-service tools, like mobile check-ins, digital and remote payments, automated scheduling, QR payment codes, are invaluable. They all allow the guest to book, pay, and enjoy without a wait line in sight.
Spa & Wellness Services: A Key Revenue Driver for Hotels
Spa and wellness services are significant revenue drivers for the hotel industry. Guests want to feel pampered and taken care of during their stay.
But your services can go beyond providing a single massage.
Book4Time’s spa and wellness management software allow you to offer premium spa treatments and wellness packages that cater to the growing demand for relaxation and self-care.
An incredibly effective strategy for increasing revenue is to create a bundle of services for a single price. Rather than booking each service individually, guests can browse curated experiences that resonate with their needs.
Automated reminders and targeted promotions can further incentivize guests to book wellness services before or during their stay.
The Power of Post-Stay Engagement in Guest Retention
The guest experience doesn’t have to stop when they depart your hotel. Encourage repeat bookings through automated follow ups, special offers, and discounts.
These re-engagement campaigns are very effective for increasing loyalty and word-of-mouth recommendations.
For example, a strategically timed email campaign such as a seasonal promotion ensures that your establishment is at the forefront of the guest’s mind when they go to book their next vacation.
Similarly, loyalty program updates like point balance updates or available perks remind past guests there are offers they can still take advantage of.
Collecting post-stay feedback is equally important. Not only does it highlight areas for improvement, but it also provides opportunities to send personalized offers that reflect the guest’s past preferences.
FAQ How Agilysys & Book4Time Help Hotels Increase Guest Spend & Retention
How do Agilysys & Book4Time help hotels boost guest spending?
Agilysys and Book4Time integrate POS, digital marketing, and AI-driven recommendations to personalize upselling opportunities and encourage repeat visits.
Targeted promotions, frictionless booking and payment options, and loyalty programs all play a key role in boosting guest spending.
Can Agilysys & Book4Time help create a hotel loyalty program?
Yes, Agilysys and Book4Time enable hospitality businesses to create tiered loyalty programs with tailored guest perks, rewards, and discounts.
Guests can earn points by booking services and activities, which encourage long-term engagement and repeat bookings.
What role does spa and wellness play in guest retention?
Spa and wellness activities play a key role in guest retention through offering exclusive and personalized services.
Customized packages, bundles, and offers provide guests with the relaxation and self-care they crave while promoting higher spending and an overall improved experience.
What are the key features of Book4Time that enhance guest retention?
Book4Time enhances guest retention by providing a seamless booking service for hotel and guest activities. Loyalty programs, automated reminders, and personalized service recommendations and offers also serve to heighten the guest experience and keep them coming back for more.
