Fairmont Jasper Park
Fairmont Jasper Park needed a clear and up-to-date booking system for activities and amenities. Implementing Book4Time resulted in increased awareness of what the hotel has to offer, and better scheduling and demand management.
The Challenge
Fairmont Jasper Park needed a clear and up-to-date
booking system for activities and amenities that
could be accessed by both guests and staff.
The Solution
Implemented Book4Time software to manage
activities and bookings in one system, making it
easy for staff to manage and guests to book.
THE RESULTS
Increased awareness of hotel offerings and a
better ROI. Better scheduling and demand
management.
Luxury mountain resort
Fairmont Jasper Park is a 700-acre year-round
luxury mountain resort that wraps around the
shores of the pristine lake, Lac Beauvert, and Canada’s #1 Golf Resort Course. The resort’s
charming village of cedar chalets and Luxury Signature
Cabins, all connected by picturesque paths, allows guests
to explore the natural environment of the hotel within
the largest national park in the Canadian Rockies. The
hotel offers many different activities throughout the year,
with fitness classes offered year-round and seasonal
activities such as equipment rentals, guided nature walks,
canoe races, and fireside chats. Guests also enjoy a long
list of activities over signature weekends such as Family
Day, Easter and Thanksgiving, like arts and crafts, dessert
decorating, bingo, and scavenger hunts.
According to Spencer Martin, the hotel’s Recreation
Manager, because Fairmont Jasper Park is a seasonal
property, attendance for these activities varies
significantly throughout the year, with an average of 30
guests per day for all activities. There are five different
fitness instructors throughout the week, and two
different departments (Recreation & Golf/Winter Activity
Center) running all the activities.
A software designed to create the best experience for guests and staff
When shopping for a spa and amenity management
software, Fairmont Jasper Park wanted guests and staff
to have access to the same booking system, and one that
was clear and up-to-date at all times, to create the best
experience for everyone.
They chose Book4Time to manage activities and ancillary
revenue streams because the software was already being
used by the spa, was well understood, and was simple for
everyone to work with.
Book4Time leads to money better spent for the property
“Book4Time has increased the awareness of our
activities to guests, which has led to the money we
spend on our activities being a better investment.”
With Book4Time, guests can now book themselves into
activities whenever they would like using a link on the
website and resort activity guide, as well as through a QR
code placed throughout the hotel. This has boosted
awareness of what the hotel has to offer and increased
bookings. It’s also helped manage demand and resulted
in a better ROI for the hotel’s activity program spend.
Martin says, “Book4Time has increased the awareness of
our activities to guests, which has led to the money we
spend on our activities being a better investment.”
He adds, “The most popular class is Aquafit, but due to
the size of the pool, capacity is limited. Book4Time helps
us using one booking platform for guests and members,
allowing everyone the chance to sign-up as early as they
would like.”
An excellent addition for Fairmont Jasper Park
Overall, Martin says Book4Time has been “an excellent
addition” for Fairmont Jasper Park. In fact, he says, “We
couldn’t see ourselves operating the same without it.”
There are a few more reasons for this beyond the ease of
use, the increased awareness around the activities, and
the online booking capabilities.
One of these reasons is the Book4Time support team.
“The team is always supportive,” Martin says. “The service
is very fast whether I email or call the helpline.”
Another is the ability to divide service groups. This,
Martin says, is his favorite feature – “I can keep guest
activities separate from staff activities so as not to confuse
anyone when they go to our website to book.”
The staff enjoys it as do the guests “Our experience has
been positive. Staff find it very easy to use and guests do
not mention anything, which is usually a good sign
because if they experience issues, they do not hesitate
to let us know.”
“I have been most impressed with the service because with this being primarily a spa software, they have done an excellent job of tuning the software to meet our needs for activity booking."
A pleasant surprise!
For Fairmont Jasper Park, what started out as a spa
software has more potential uses and benefits than
expected. Maybe that’s why Book4Time was named
the most innovative company by the International Spa
Association. Asked what he has been most impressed
with, Martin said, “I have been most impressed with the
service because with this being primarily a spa software,
they have done an excellent job of tuning the
software to meet our needs for activity booking.”
“Book4Time is an excellent addition. We couldn’t
see ourselves operating the same without it.” –
Spencer Martin, Recreation Manager, Fairmont
Jasper Park
More than a spa software, Book4Time is ready to
manage your activities, classes, amenities, cabanas,
and other ancillary revenue. Get in touch to learn more!
