Millennial online

The Importance of Online Booking Systems in Today’s Era

Millennials. One of the main characteristics that comes to mind when people think of them is “lazy”. But convenience is what they look for in their day-to-day lives. With so many apps and mobile compatible websites, it’s no wonder that 25% of millennials spend more than 5 hours a day on their smartphones.


Millennials are entering the workforce in larger numbers (50% of the workforce by 2020) and are heavily influential consumers. And although millennials use their phones for everything, one thing they do not use it for nowadays is for phone calls.


So, wouldn’t it make sense for your spa to have online and mobile booking?


Convenience is Key!


Millennials would rather do everything online, and will choose a spa location that offers online booking, as opposed to booking via a phone call. As stated in a previous post, nearly half of young spa goers made their last appointment without calling anyone, and that number will only continue to increase.


According to OuterBox, 20% of millennials have gone mobile-only. During the 2017 holiday shopping season, a third of all online purchases came from smartphone users, and 40% of Black Friday purchases were made on a mobile device. Furthermore, 62% of smartphone users have made a purchase online using their mobile device in the last 6 months. For more statistics, check out our latest article on why your spa needs a mobile strategy.


Online and mobile booking offers several benefits.


Since it is online, your booking system is always available and customers can book at anytime and from anywhere. It meets your customers’ expectations as it is online, easy to use, and easy to access on any device. Not having an online booking option can reflect poorly on your business, since it indicates a lack of the convenience factor. Ultimately, having an online and mobile booking system can increase your spa’s revenue.


Many of our customers switched from their previous software provider to Book4Time because of our online booking feature.


With Book4Time, guests are able to book treatments, specific therapists, activities, and classes in real-time, online. Moreover, our online booking software is mobile responsive, meaning guests can book treatments, manage preferences, and see promotions right on their mobile devices. You can even create your own branded online booking experience or mobile app for your spa with our API’s.


Be with the times and incorporate online booking with your spa today. Learn about Book4Time’s online booking system here.

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