Our Story
When the internet craze took off in 2000, Roger’s second venture became an overnight success, with key accounts like Sprint PCS, Fitness Depot, and Party Land, hopping on board. Soon after, through several acquisitions, his POS system became part of Micros, subsequently acquired by Oracle.
2004
By 2004, armed with a bit of extra cash, Roger took another bet on the next big internet wave: a day when big businesses stop buying servers in favor of cloud-based computing / SaaS. He launched Book4Time with grandiose ambitions to develop a cloud-based online booking software, hence the name “Book4Time”
book4time's first logo
In its early days, Book4Time attracted a broad range of clients: from car detailing companies and veterinary hospitals to day spas and salons — pretty much any appointment-based service business you can imagine!
2008
By 2004, armed with a bit of extra cash, Roger took another bet on the next big internet wave: a day when big businesses stop buying servers in favor of cloud-based computing / SaaS. He launched Book4Time with grandiose ambitions to develop a cloud-based online booking software, hence the name “Book4Time”
2009
With the success of this deal, Book4Time landed its first hotel spa client (Bliss) just one year later. Bliss had just been acquired by Starwood Hotels & Resorts from Moët Hennessy Louis Vuitton (LVHM) in an effort to move the W hotel brand into the resort business with the addition of a hip, modern spa concept.
A partnership with Book4Time resulted in a more modernized guest experience, helping them achieve this goal.
2010
Working with Red Door and Bliss, Book4Time learned a lot about the unique business requirements of large, multi-location day spa chains and hotel spas.
Over the next few years, the Book4Time team listened closely, gathering feedback and making improvements and iterations.
By 2010, Roger knew it was time to invest in product feature expansions that went beyond scheduling support.
2012
In 2012, two major hotel brands, Four Seasons Hotels and Resorts and Hyatt Hotels Corporation, joined Book4Time’s growing roster of corporate clients.
That year, Roger made the tough decision to pivot and focus exclusively on the multi-location and enterprise spa and wellness market.
With software, just as in life, it’s difficult to achieve great success without laser focus!
2024
