Customer Relationship Management Software for Spas, Hotels and Resorts

Your hotel, resort, or spa’s customer relationships are your competitive advantage in the marketplace. Make the most of these relationships and take them to the next level with the best Customer Relationship Management (CRM) software on the market. CRM can help you at every touchpoint in the guest journey. Exceed guest expectations by personalizing each visit and creating the best possible guest experience, then sit back and watch your brand image, retention rates, and revenue rise!

Benefits & Features at a Glance

Collect Customer Information & Track Activity

Use our CRM software to create detailed customer profiles with everything from basic information to preferred classes, activities, spa treatments, drinks, robe sizes, and more. This builds a strong foundation for the relationships that give you an edge over your competition. Leverage this data to increase marketing conversion, improve guest experience, and more. Track purchase preferences and retail activity. Keep tabs on favorite brands and top-spending customers so you can make tailored recommendations, create promotions, or surprise a guest with a gift.

An Experience That Works for Each Individual

Impress your guests by knowing everything you need to know the moment they arrive for a stay, treatment, or service with customer relationship software. If a guest comes every week for a massage with no intention of buying retail, set them up with a mobile check out to streamline the process. If they always book the pickleball court, have one to offer upon check-in. Be targeted when it comes to your guests and how you care for them when they visit your hotel, resort, or spa.

Manage Your Reputation

Stop negative reviews before they appear online by managing your communications. CRM software’s NPS surveys allow you to collect feedback from customers when they leave your space. Request reviews from those who are happy with their spa or activity experience and open the conversation to smooth over any bad situations.

Track Referrals & Target Your Marketing

Encourage existing customers to invite friends and family with specific marketing offers for your ancillary revenue programs and services. Reward people who send you referrals with incentives. Word of mouth accelerates growth and ensures your guest experience remains top of mind so the referrals keep rolling in.

Manage Cancellations

Book4Time’s CRM software feature allows you to capture a credit card guarantee at time of booking, but should you charge it when someone cancels at the last minute? CRM can track the lifetime value of a customer and tell you how much they spend at your spa or hotel and whether they frequently no show or cancel. This can help you decide whether it’s worth it to charge the card or let it slide.

Create Customer Segments

Understanding your customer demographics is key to relationships. The one-size-fits-all approach doesn’t work. Use customer relationships management software to get to know your customers and tailor your marketing and offers to groups like local guests, hotel guests, members, and corporate guests. Don’t generalize. People can tell when something is meant for them or when it’s meant for everyone else.

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