Golf courses are evolving into versatile destinations, offering more than just a great day on the greens. While green fees remain the foundation of golf course revenue, the real opportunity lies in leveraging off-course amenities to maximize profitability.
By focusing on dining, retail, and other amenities, golf course operators can unlock untapped potential and create memorable experiences for their patrons. Here’s how Agilysys can help you identify and efficiently manage these revenue streams.
Unlock the power of dining experiences
A well-managed dining operation can significantly enhance your golf course’s profitability. From casual clubhouse dining to upscale restaurants, capturing every opportunity for food and beverage revenue is essential. Agilysys solutions can:
Streamline operations: Seamlessly manage inventory, staffing, and kitchen operations to ensure a consistent dining experience. For example, Kitchen Order Throttling matches order flow to kitchen capacity to keep orders moving and avoiding customers facing long wait times.
Enable personalized service: Use guest profiles to tailor dining recommendations and experiences, boosting guest satisfaction and spend.
Support mobile and self-service options: Empower guests with mobile ordering and self-checkout kiosks, reducing wait times and increasing order volumes.
Elevate your retail game
Golf pro shops and retail spaces offer lucrative revenue opportunities when managed efficiently. In June 2024, the National Golf Foundation reported that the off-course golf retail sector had increased for the third straight year in 2023 after more than a decade of decline. Approximately 80% of golfers indicated that they purchased some golf-related merchandise in the prior 12 months, and nearly half of golfers expressed the intention to purchase golf clubs over the next year.
Agilysys helps you optimize retail operations through:
Real-time inventory management: Avoid stockouts or overstock by monitoring inventory levels and sales trends.
Integrated POS systems: Process sales quickly and securely, whether in-store or online.
Data-driven insights: Identify top-selling items, seasonal trends, and customer preferences to refine your product offerings.
Monetize amenities and activities
Beyond dining and retail, golf courses and hotels and resorts with golf courses can capitalize on other amenities such as spa services, event spaces, and recreational activities. With Agilysys’ comprehensive solutions, you can:
Centralize bookings: Manage tee times, spa appointments, and event reservations in a single platform.
Create Packages: Bundle amenities into attractive packages – for example golf + spa — packages increasing overall spend per guest.
Track revenue performance: Use robust reporting tools to measure the profitability of each amenity and adjust strategies accordingly.
Enhance the guest journey at every touchpoint
Maximizing off-course revenue isn’t just about adding services; it’s about enhancing the overall guest experience. When every touchpoint is optimized for efficiency and guest satisfaction, from reservations to payments, this creates a unified and elevated experience that keeps guests coming back.
By focusing on off-course opportunities, golf courses can grow their revenue streams while enriching the guest experience. Agilysys provides the tools and insights needed to identify, manage, and optimize these opportunities effectively, ensuring long-term profitability.