Waldorf Astoria Chicago
Book4Time spa and ancillary revenue management software
system’s Yield Management feature is a game changer for the
hospitality industry. This feature is revolutionizing the industry,
empowering spa directors, general managers, and sales &
marketing teams to explore and innovate new strategies for
boosting profits without having to resort to discounting to fill
treatment rooms.
Before Yield Management & Dynamic Pricing, revenue managers
had to manually adjust prices on treatment menus, which could
take hours dealing with configuration settings. Now, leaders
running established spa or ancillary revenue-driving
departments can automate yield by setting configurations just
once, streamlining operations and providing teams with greater
control over maximizing revenue during high or low traffic times.
Yield Management has helped revenue managers and spa directors achieve a significant 10-15% jump in overall revenue by
having at least one yield rule in place. One example of a success
story is the Waldorf Astoria Chicago.
Parisian Elegance in the Windy City
Nestled in the vibrant heart of Chicago’s Gold Coast Historic
District, the Waldorf Astoria Chicago is a Forbes star-rated hallmark
of Parisian elegance, an art deco jewel amid the bustle of the windy
city. Spacious guest rooms feature fireplaces, terraces, white
marble baths, and wet bars. Waldorf Astoria Chicago also boasts a
new 1,800-square-foot Astoria Suite and redesigned 2,400-squarefoot
Presidential Suite, both of which evoke the charm of a Paris
apartment.
The Spa at the Waldorf Astoria Chicago
The luxe spa at the Waldorf Astoria Chicago is a destination all its
own with Greek columns and a mosaic pool. The space on the
hotel’s 4th floor is a sanctuary for relaxation and rejuvenation,
housing the spa, a lap pool, and a state-of-the-art fitness center
Innovative Software for an Enhanced Spa Experience
Since 2020, the spa at the Waldorf Astoria Chicago has been
using Book4Time software, and according to Spa Director Kelly
Gasspari-Fleming, the system’s Yield Management function has been a financial triumph.
Gasspari-Fleming says that the functionality is “really great,”
adding that so far it has only been implemented on weekends.
“We utilize weekend and weekday pricing and Book4Time
makes this feature incredibly easy to use,” she says. In fact, by
incorporating higher yields only on weekends, she says the spa
increased revenue by approximately $100,000 over one year.
This showcases not only the software’s capacity to increase
profitability but also its role in enhancing occupancy and
productivity. Anticipation is high for the rollout of Dynamic
Pricing in 2024, promising even more revenue increases, and
which Gasspari-Fleming says she is “excited to use.”
The spa increased revenue by approximately $100,000 over one year.
Aside from Yield Management, Book4Time’s Online Booking
feature is also helping streamline operations and enhance income
for the spa at Waldorf Astoria Chicago. Approximately 20% of
bookings come through the online system. Some of this revenue
would surely be lost if the option were not available.
“Online Booking is always a great way to add effortless booking for
guests as well as the auto confirmations,” says Gasspari-Fleming.
Setting the Standard for Spa Management
Asked whether she would recommend Book4Time to other spas
looking for a software solution, Gasspari-Fleming says “Absolutely,”
adding that “The yield feature is by far what sets Book4Time apart
from any other software.”
Book4Time helps spas stand out, increase profits, and provide
a superior experience. The Yield Management feature positions
businesses uniquely in the hospitality landscape, offering both a memorable stay for guests and a model of operational excellence.
“The yield feature is by far what
sets Book4Time apart from any
other software.”