Customer Relationship Management
Your spa’s customer relationships are your competitive advantage in the marketplace. Make the most of these relationships and take them to the next level with the best Customer Relationship Management (CRM) on the market. CRM can help you at every touchpoint in the guest journey. Exceed guest expectations by personalizing each visit and creating the best possible guest experience, then sit back and watch your brand image, retention rates, and revenue go up!
Benefits and Features at a Glance
- Central guest profiling provides quick access to purchase history & preferences.
- Automatic alerts help staff remember important details.
- Personalized preferences ensure your guests receive the correct treatment every time.
- Create customer segments to better target your marketing.
- Encourage referrals to expand your customer base.
- Surveys & feedback provide the opportunity to improve your guest experience.
Collect Customer Information & Track Activity
Create detailed customer profiles with everything from basic information to preferred drink, robe and slipper size. This builds a strong foundation for the relationships that give you an edge over your competition. Leverage this data to increase marketing conversion, improve guest experience, and more. Track purchase preferences and retail activity. Keep tabs on favorite brands and top-spending customers so you can make tailored recommendations or surprise a guest with a gift.
An Experience That Works for Each Individual
Impress your guests by knowing everything you need to know the moment they arrive for a treatment or service. If a guest comes every week for a massage with no intention of buying retail, set them up with a mobile check out to streamline the process. Be targeted when it comes to your guests and how you care for them when they visit your spa.
Manage Your Reputation
Stop negative reviews before they go up online by managing your communications. NPS surveys allow you to collect feedback from customers when they leave your spa and open a conversation to smooth over a bad situation.
Track Referrals & Target Your Marketing
Encourage existing customers to invite friends and family with specific marketing offers. Reward people who take advantage of these offers and send you referrals with incentive offers. Word of mouth accelerates growth and ensures your guest experience remains top of mind sp the referrals keep rolling in.
Manage Cancellations
Book4Time allows you to capture a credit card guarantee at time of booking, but should you charge it when they cancel at the last minute? CRM can track the lifetime value of a customer and tell you how much they spend at your spa and whether they frequently no show.
Create Customer Segments
Understanding your customer demographics is key. The one-size-fits-all approach doesn’t work. Know your customers and tailor your marketing and offers to groups like local guests, hotel guests, members, and corporate guests. Don’t generalize. People can tell when something is meant for them or when it’s meant for everyone else.
AUTOMATIC ALERTS
Our alerts help staff remember the important things — like welcoming new guests and remembering customer preferences. Never forget a favorite therapist or past conversation topic again!
CENTRAL GUEST PROFILING
A central guest profile gives your staff quick access to a customer’s purchase history and preferences, making it easy to personalize guest experience across all locations.
CUSTOMER TRENDS & ANALYSIS
Want a deeper understanding of guest buying habits? Our CRM gives you a clear picture of retail purchases, buying trends, and customer demographics — across all locations, or independently.
NOTES & DOCUMENT TRACKING
Continuity of care is easy when your staff have access to the information they need — when they need it. Centrally managed notes and document tracking help therapists tailor their services to a guest’s preferences.
PERSONALIZED PREFERENCES
Make sure your guests receive the correct treatment every time. Store therapist notes and guest preferences in one central place, giving your staff quick access to insights gathered through various points of contact.
SURVEYS AND FEEDBACK
Show customers you care. Send NPS guest surveys to learn more about their preferences, or solicit feedback after every visit — giving you the chance to act on a negative review before it goes viral.
AUTOMATIC ALERTS
Our alerts help staff remember the important things — like welcoming new guests and remembering customer preferences. Never forget a favorite therapist or past conversation topic again!
CENTRAL GUEST PROFILING
A central guest profile gives your staff quick access to a customer’s purchase history and preferences, making it easy to personalize guest experience across all locations.
CUSTOMER TRENDS & ANALYSIS
Want a deeper understanding of guest buying habits? Our CRM gives you a clear picture of retail purchases, buying trends, and customer demographics — across all locations, or independently.
NOTES & DOCUMENT TRACKING
Continuity of care is easy when your staff have access to the information they need — when they need it. Centrally managed notes and document tracking help therapists tailor their services to a guest’s preferences.
PERSONALIZED PREFERENCES
Make sure your guests receive the correct treatment every time. Store therapist notes and guest preferences in one central place, giving your staff quick access to insights gathered through various points of contact.
SURVEYS AND FEEDBACK
Show customers you care. Send NPS guest surveys to learn more about their preferences, or solicit feedback after every visit — giving you the chance to act on a negative review before it goes viral.
We’ll show you how our software benefits your business — and you
Book4Time’s world-class features are tailored to help your wellness business
grow and thrive.
